Centre for Behavioural
Research in Cancer

Experimental studies of tobacco plain packaging

This program of work undertakes experimental studies of adult smokers and youth to examine their responses to cigarette packs with increasingly plainer and/or larger graphic health warnings. The work program also includes studies to experimentally compare the sensory and evaluative experience of smoking cigarettes from plain packs that feature different brand and variant names. These studies investigate how smokers’ expectancies influence their actual experience of consuming the product.

CBRC staff

Prof Melanie Wakefield, Dr Gemma Skaczkowski, A/Prof Sarah Durkin, Daniella Germain, Megan Bayly


Prof Yoshihisa Kashima (The University of Melbourne), Prof David Hammond (University of Waterloo, Canada), Prof Marvin Goldberg (Pennsylvania State University, USA)


NHMRC Project Grant (623203), Cancer Council Victoria


2007 - present