Point-of-sale interventions that prompt consumers to more critically evaluate the sugar content of sugar-sweetened beverages could encourage reduced consumption and reinforce messages from social marketing campaigns. Research is needed to assess the potential utility of this strategy, and identify which types of point-of-sale messages are most effective in prompting healthier drink choices. This project aims to (i) examine whether point-of-sale information about the sugar content and potential health effects of sugar-sweetened beverages promotes healthier drink choices consistent with the Australian Guide to Healthy Eating, and (ii) determine which information format is most influential. A secondary aim is to explore whether the impact of the point-of-sale information on consumers’ drink choices varies based on whether they have been exposed to the LiveLighter ‘Sugary drinks’ campaign.
Dr Helen Dixon, Dr Belinda Morley, Maree Scully, Prof Melanie Wakefield
VicHealth, Victorian Department of Health and Human Services
2017 - present