Centre for Behavioural
Research in Cancer

Influence of alcohol outlet density, price and promotion on trends in adolescents' drinking behaviours

This study examines the role of policy factors and other factors expected to influence alcohol use on trends in adolescents’ alcohol use. The factors expected to push use up are: increase in alcohol outlet densities, alcohol advertising and pro alcohol social norms. Factors expected to push use down are alcohol control policies, increased taxation, alcohol control advertising and social norms for not drinking. The study uses data from triennial national cross-sectional surveys of secondary students conducted over the period 1993 to 2011 to examine the relative role of these push factors in determining trends in adolescents use of alcohol. Total per-capita media impressions for alcohol related newspaper articles will indicate social norms for alcohol use, while advertising expenditure and television rating points will be used for the advertising data. The study examines the relative roles of the preceding variables along with alcohol industry and alcohol control advertising on adolescents’ alcohol consumption over the period 2002 and 2011.

CBRC staff

Prof Vicki White, Dr Denise Azar, Agatha Faulkner, A/Prof Sarah Durkin, Prof Melanie Wakefield,


Prof Tanya Chikritzhs (National Drug Research Institute, Curtin University), Dr Michael Livingstone and Prof Robin Room (Centre for Alcohol Policy Research. Latrobe University), Dr Kerry Coomber (Deakin University)


NHMRC Partnership Grant (1032179) with Foundation for Alcohol Research and Education and VicHealth


2012 - present