Reduce your drinking to reduce your risk

You probably know that smoking or spending too long in the sun can cause cancer, but it's less known that alcohol increases the risk of cancer.

It might surprise you to know this link was first found more than 30 years ago. Yet research from our Centre for Behavioural Research in Cancer finds the majority of Australians are unaware that alcohol causes cancer, with fewer than one in five of us aware it could cause breast cancer.

Our graphic media campaign, ' Spread' outlines how alcohol makes its way through the body, damaging the healthy cells it passes along the way. The campaign has been commissioned by Cancer Council Victoria in an effort to raise awareness of the link between drinking alcohol and cancer, while encouraging people to reduce their drinking to reduce their risk.

The average Australian who drinks alcohol consumes 12.0L of pure alcohol a year. That’s equivalent to more than 270 stubbies, 45 bottles of wine, 20 bottles of cider, 4 bottles of spirits, and 35 premixed drinks.

By raising awareness of the link between alcohol and cancer, Cancer Council Victoria hopes to encourage people to reduce their drinking to reduce their risk.

There is strong evidence that alcohol increases the risk of at least seven types of cancer, including:

  • Pharynx (throat).
  • Mouth.
  • Larynx (throat).
  • Oesophagus.
  • Liver.
  • Breast (female).
  • Bowel.