Experimental research on effects of common junk food promotion strategies on parents & children

Lead researcher

Helen Dixon, Maree Scully, Melanie Wakefield

Years funded

The aim of this research is to assess parents' and children's responses to common, potentially misleading strategies for marketing unhealthy child-oriented foods via food packaging.

Specific promotion techniques tested were nutrition content claims, sports celebrity endorsements and premium offers (children only).

Funding Body

Cancer Council Victoria