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Daffodil Day turns Victoria into a sea of yellow

Daffodil Day

For more than 30 years, Daffodil Day has been a chance for Victorians to come together and, for all that cancer takes, give hope. 

This year, Victorians gave it their all, raising more than $380,000 for cancer research, prevention and support. Thank you to everyone who donated, purchased daffodils, fundraised and volunteered their time, passion and creativity to bring Daffodil Day to life in their communities.  

As part of this year’s campaign we heard from Dom, who shared the story of his wife Lou. When Lou found a small lump in her breast, the couple weren’t too concerned. Lou made an appointment for a check-up and scans, but wasn’t really expecting to hear the doctor say, ‘I’m very sorry to tell you, it’s cancer.’ 

While Lou’s cancer spread from her breast to her ribs and liver, Lou and Dom never gave up hope of finding a successful treatment. Sadly, Lou died in Dom’s arms in 2019. 

We know that research works, we know it is already helping to save lives every day. While we have come such a long way, we still have so much more to do to ensure people, like Lou, can live beyond a cancer diagnosis.  

Daffodil Day is a day that inspires hope. Hope to invest in more cancer research to help unlock the treatments and early detection we need to improve cancer outcomes.   

There was an incredible feeling of hope across Victoria this Daffodil Day. It was hard to miss the supporters who inspired donations from their workplaces, schools, friends and family and local communities. 

It was exciting to see Melbourne turn into a sea of yellow on August 30 and 31 as the city came to life with several tram stops along Collins Street, Collins Square and Rialto were flooded with daffodil displays. People travelled far and wide to view the sea of daffodils at Rialto! We even saw some of Melbourne’s favourite landmarks light up yellow overnight. 

Jase and Lauren from KIIS FM joined a team of volunteers at Rialto Piazza to sell daffodils to the public.
Jase and Lauren from KIIS FM joined a team of volunteers at Rialto Piazza to sell daffodils to the public.

Thank you to Yarra Trams for their support this year, and to Rialto Towers and Collins Square for their incredible displays, and to Flowers Vasette for supplying the daffodils for the displays and online sales. 

Cancer Council Victoria CEO Todd Harper with Yarra Trams COO Paul D’Alessio stopped by the Williams Street tram stop flower stall.
Cancer Council Victoria CEO Todd Harper with Yarra Trams COO Paul D’Alessio stopped by the Williams Street tram stop flower stall.  

Tragically, with one in two people being affected by cancer in their lifetimes, we will all be touched by this heartbreaking disease. For Cancer Council, and those affected by cancer, the daffodil represents hope for a cancer free future.

Collins Square messages of hope
Collins Square contine to show their support for Daffodil Day with their Wall of Hope display providing the public with opportunities to leave messages to loved ones affected by cancer.

You can still donate to Daffodil Day 

For all that cancer takes, give hope.   

We all have the ability to chelp change the lives of people impacted by cancer. 

Join thousands supporting cancer research. 

Donate here

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