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The new ‘At Your Cervix’ campaign is encouraging young Victorians to prioritise cervical screening as an act of self-care. With less than half of eligible Victorian women or people with a cervix aged 25 to 34 taking part in the National Cervical Screening Program, this campaign is an urgent call for young Victorians to prioritise their health by booking their Cervical Screening Test.
While cervical screening is important for all women or people with a cervix aged 25 to 74, in Victoria only 37.6 per cent of 25 to 29-year-olds and only 40.4 per cent of 30 to 34-year-olds took part in the National Cervical Screening Program in 2018–2019. This is the lowest cervical screening rate for this age group nationally.
Funded by the Victorian Government, the aim of the ‘At Your Cervix’ campaign is to increase these numbers to protect the health of our young communities and ultimately save lives.
- We’re urging women or people with a cervix aged 25 to 34 to prioritise cervical screening as an act of self-care with our new campaign ‘At Your Cervix’.
- Currently less than half of eligible people aged 25 to 34 in Victoria are taking part in the National Cervical Screening Program, we have the lowest screening rate nationally for this age group.
- The Australian Government invites women or people with a cervix aged 25 to 74 to have a Cervical Screening Test every five years through the National Cervical Screening Program.
- Cervical screening can prevent the development of cervical cancer by detecting HPV early, before it has the chance to cause cell changes which may lead to cervical cancer.
- Cervical cancer is largely preventable through HPV vaccination and cervical screening, yet 218 Victorian women or people with a cervix were diagnosed with the disease in 2019.
- Women or people with a cervix are encouraged to book an appointment with their GP when they are due for cervical screening.
- Women or people with a cervix can choose a cervical screening provider through Cancer Council Victoria's online directory of providers.
We need your help sharing this important campaign message with your networks to reach more young Victorians and encourage them to prioritise cervical screening. Below you can find social media and email content to share across your channels. We really appreciate your support.
Read our media release.
Campaign blog articles
Share our campaign articles across your blog or website.
Social media posts
Use these sample posts across your social media channels.
- Show your cervix some self-care. Cervical screening is your best protection against cervical cancer. One test every five years can save your life. Visit: cancervic.org.au/at-your-cervix
- Your body, your choice. Choose a cervical screening provider to meet your needs. There are choices of health professionals available. Use this online directory of providers to book your Cervical Screening Test, visit: cancervic.org.au/at-your-cervix
- This is one of the things you can do to prevent cervical cancer. The Cervical Screening Test detects HPV before it can develop into cancer. One test every five years could save your life. Visit: cancervic.org.au/at-your-cervix to find out more.
- This is a Public Cervix Announcement for all people with a cervix aged 25-74. A Cervical Screening Test every 5 years is a great way to look after your body and protect your health for the future. Book your test with your GP or visit cancervic.org.au/at-your-cervix to find a cervical screening provider.
- More than half of eligible Victorian women or people with a cervix aged 25-34 are missing out on lifesaving cervical screening. We need to improve these numbers to save lives in our community, encourage people in this age group to prioritise cervical screening for their health and their future. Visit our directory of cervical screening providers across Victoria to find one that meets your needs.
Images and animations for social media
Download these images and short animations to use in your social media posts.
Here is an article to include in your organisation’s newsletter to help us promote the campaign.
Cancer Council Victoria launches new ‘At Your Cervix’ campaign to encourage young Victorians to prioritise cervical screening as an act of self-care
With less than half of eligible Victorian women or people with a cervix aged 25-34 taking part in the National Cervical Screening Program, Cancer Council Victoria are launching an urgent call for young Victorians to prioritise their health by booking their Cervical Screening Test.
Launching at the end of March, the campaign goes live across radio, digital and social media channels across Victoria to position cervical screening as the ultimate act of self-care, to inform women and people with a cervix aged 25-34 that cervical screening can prevent the development of cervical cancer or detect cell changes early, when successful treatment is more likely.
They are encouraging women or people with a cervix aged 25-34 to use their directory of cervical screening providers to book their Cervical Screening Test. Research shows that this age group would like to have the choice of who does their test and that being able to have a choice would encourage them to screen. Visit the directory at cancervic.org.au/at-your-cervix or book a Cervical Screening Test with your GP.
You can support this campaign and help to share this lifesaving message with young Victorians by sharing content across your social media channels, visit the campaign content hub for different ways to get involved.
Health professional postcard
We have developed a postcard for health professionals to encourage their patients aged 25 to 34 to prioritise cervical screening as an act of self-care. Download the postcard.
Listen to the radio ad.