Pre-testing of anti-smoking ads among Indigenous adult Australian smokers

Project Description

This study is a collaboration with South Australian researchers and involves pre-testing a series of 10 televised anti-smoking ads with Indigenous adult smokers, using a quantitative and qualitative protocol.

This study seeks to determine the extent to which anti-smoking ads that are appraised highly among Indigenous smokers are similar or different to those appraised highly by non-Indigenous smokers.


2010 to present


Melanie Wakefield, Sarah Durkin, Megan Bayly, Molly McCarthy and Southg Australia collaborators (PI: Jackie Hickling)

Funding Body

Quit Victoria