Pre-testing of anti-smoking ads among Indigenous adult Australian smokers

Lead researcher

Melanie Wakefield, Sarah Durkin, Megan Bayly, Molly McCarthy and Southg Australia collaborators (PI: Jackie Hickling)

Years funded

2010 to present

This study is a collaboration with South Australian researchers and involves pre-testing a series of 10 televised anti-smoking ads with Indigenous adult smokers, using a quantitative and qualitative protocol.

This study seeks to determine the extent to which anti-smoking ads that are appraised highly among Indigenous smokers are similar or different to those appraised highly by non-Indigenous smokers.

Funding Body

Quit Victoria

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