Impact of televised anti-tobacco campaigns on enrolment in a smoking cessation website in New York state

Project Description

This study will relate population exposure to anti-tobacco campaigns featuring high negative and high positive emotion ads to enrolments in a smoking cessation website in New York state.

Contact:  Melanie Wakefield at cbrc@cancervic.org.au

Year

2009-present

Researchers

Melanie Wakefield and collaborators at the Unversity of Michigan (PI: K.A Resnicow)

Funding

US National Cancer Institute

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