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CCV Seminar Series

Date(s): 1 Aug 2017
Time: 12 pm - 1:00 pm
Location: 615 St Kilda Road, Melbourne

Dr Helen Dixon, Senior Research Fellow, Cancer Council Victoria

What are advertisers feeding our children?: children's exposure to and responses to food advertising

Abstract

Children need good nutrition for healthy growth and development, and to reduce their risk of chronic disease later in life. Child-targeted food advertising has been implicated in the global obesity epidemic for its likely role in promoting excess consumption of energy-dense nutrient poor foods. This presentation provides an overview of research documenting children's level of exposure to food advertising, the types of media and advertising strategies used to target children, and children's responses to such advertising. Australian children are exposed to a considerable amount of unhealthy food advertising across a range of media and settings. Such food advertising influences children's food preferences, purchases and consumption and is a probable causal factor in childhood obesity.
Updated: 24 Jul, 2017