For 37 years, Daffodil Day has been a beacon of hope for Victorians to come together in recognition of all those affected by cancer and fund vital cancer research.
While cancer takes so much from so many, the unwavering dedication of Victorians who gave it their all in 2023 meant that an incredible $413,000 was raised through daffodil sales, donations, and fundraising in the community.
Cancer Council Victoria employees selling daffodils at one of the tram stops on Collins Street
With the daffodil being a powerful symbol of resilience and renewal for people affected by cancer, its presence across the city on Daffodil Day was wholeheartedly embraced. An exciting partnership with Yarra Trams’ operator Keolis Downer and JCDecaux helped to share this message of hope against the backdrop of Melbourne’s iconic trams. Collins Street tram stops were adorned with vibrant daffodil displays for the day, and volunteers braved the rain to sell bunches of daffodils to passengers and pedestrians.
Volunteers selling daffodils at one of the flower sites at Rialto
Flower sites at Rialto and Collins Square were another highlight, providing unique opportunities for the public to come together, purchase flowers, and leave messages of hope and thanks. Rialto’s stunning display of daffodils has now become an annual event bringing people into the city to marvel at the sea of yellow, reflect on the impact of cancer, and spread the Daffodil Day message that for all that cancer takes, we can give hope.
“No one at Collins Square has been untouched by cancer. Daffodil Day brings our community together in a remarkable way - a chance to reflect and share stories of victory, resilience, and strength, and make a contribution to raising vital funds that are saving lives every day," Mary, Collins Square.
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