SunSmart media campaign evaluations

Project Description

This research program conducts pre-testing and evaluation of the performance of SunSmart media campaigns.  In the recent period, these have included a television ad using footage from interviews with Clare Oliver, who died at age 27 from melanoma, and an ad highlighting the dangers of tanning using graphic imagery. 

Year

1987 - present

Researchers

Jen Makin, Suzanne Dobbinson and collaborators

Funding Body

SunSmart, Victorian Department of Health, VicHealth

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