Sugary Drinks Tax Messaging

Lead researcher

Belinda Morley, Jane Martin, Rebecca Cook

Years funded

An understanding of how to persuade the public to support a tax on sugar-sweetened beverages (SSBs) is paramount in advocating for this public health intervention to policy makers and this study aimed to determine the most acceptable message-framing. A nationally representative telephone omnibus survey of 1,203 Australian adults was undertaken in March 2014. Excise taxes on cigarettes have been effective in reducing consumption and this study shows the most effective message-frame to raise the salience of a tax on SSBs for the public in order to apply this policy change in the area of obesity prevention.

Funding Body

Heart Foundation WA, Obesity Policy Coalition