Lead researcher
Melanie Wakefield, Sarah Durkin, Megan Bayly, Molly McCarthy and Southg Australia collaborators (PI: Jackie Hickling)
Years funded
2010 to present
This study is a collaboration with South Australian researchers and involves pre-testing a series of 10 televised anti-smoking ads with Indigenous adult smokers, using a quantitative and qualitative protocol.
This study seeks to determine the extent to which anti-smoking ads that are appraised highly among Indigenous smokers are similar or different to those appraised highly by non-Indigenous smokers.
Funding Body
Quit Victoria