Sarah Durkin, Emily Brennan, Melanie Wakefield, Yoshihisa Kashima (University of Melbourne)
2008 to present
This project aims to investigate the extent to which narrative-based anti-smoking messages, and the context in which they are viewed, might improve the likelihood of favourable changes in smoking-related attitudes and behaviours.
Narrative messages may be an effective means of communicating risks, and also encouraging people to disseminate the message to others, so that the community also acts as an agent of social influence.
Contact: Sarah Durkin at firstname.lastname@example.org
Publications: Influence of narrative content and context of anti-smoking public health messages
ARC Linkage Grant with The University of Melbourne