Lead researcher
Melanie Wakefield and collaborators at the Unversity of Michigan (PI: K.A Resnicow)
Years funded
2009-present
This study will relate population exposure to anti-tobacco campaigns featuring high negative and high positive emotion ads to enrolments in a smoking cessation website in New York state.
Contact: Melanie Wakefield at cbrc@cancervic.org.au
Funding
US National Cancer Institute