Lead researcher
Melanie Wakefield, Sarah Durkin, Vicki White, Matt Spittal, David Hill, Mohammad Siahpush, Julie Simpson
Years funded
2007 to present
This study relates dates of tobacco policy implementation and Target Audience Ratings Points for state and national tobacco control mass media campaigns and those promoting pharmaceutical cessation products to monthly surveys of Australian smoking prevalence.
Policies include tobacco tax increases, smokie-free policies, availability of smoking cessation pharmaceutical cessation products, restrictions on tobacco advertising and promotion, and graphic health warnings on tobacco.
Contact: Melanie Wakefield at cbrc@cancervic.org.au
Publications: Impact of mass media campaigns and tobacco policies on monthly Australia adult smoking prevalence
Funding Body
NHMRC project grant, Cancer Council Victoria