Lifestyle media message-testing

Lead researcher

Helen Dixon, Sarah Durkin, Melanie Wakefield, Sarah Maloney and other external colleagues

Years funded

Finding the keys to successful public health campaigns promoting healthy weight

This study seeks to assess the potential effectiveness of a range of existing television advertisements pertaining to healthy weight, healthy eating and physical activity.  It aims to identify effective elements of such advertisements in order to make recommendations about the kinds of messages and executional characteristics that could be further pursued as part of effective healthy weight and lifestyle mass media campaigns.

Funding Body

Australian National Health Preventative Health Agency