Evaluation of Papscreen Victoria's mass media campaign 2012

Lead researcher

Robyn Mullins, Kate Scalzo

Years funded

Papscreen's 2012 media campaign will be on air in October/November 2012. Its impact will be evaluated using the Victorian Cervical Cytology Registry (VCCR) data and data from a telephone survey. The television ad was also run in regional areas early in 2012, and will be evaluated using VCCR data.

Funding Body

Papscreen Victoria