Tobacco

Current research projects

• Optimising tobacco control public communication campaigns
• Development and testing of tobacco pack health promotion inserts
• Increasing the effectiveness of tobacco tax policy and health warnings
• Public communication about tobacco product regulation
• Testing Australian tobacco products
• Consumer warnings to counter tobacco reassurance marketing
• Tobacco control IMPACT study
• Tobacco retail monitoring studies 
• Analyses of Australian national surveys on tobacco attitudes and practices
• Pre-testing and evaluation of Quit Victoria’s integrated public communications campaigns

Long-term monitoring

• Victorian adult smoking and vaping population surveys
• Australian secondary school student smoking behaviours
• Victorian secondary school student smoking attitudes and behaviours

Completed projects

• Effect of pack size on cigarette consumption
• Responses to e-cigarette advertising
• Identifying levels and types of emotion that maximise effectiveness of anti-smoking ads, especially in low socio-economic smokers
• Experimental studies of tobacco plain packaging
• Silent salesman observation study 
• National tobacco plain packaging tracking survey
• Responses of secondary school students to tobacco plain packaging and larger graphic health warnings
• Pre-testing and evaluation of mass media communications in low and middle income countries
• Influence of narrative content and context of anti-smoking public health messages
• Impact of tobacco control campaigns on adult quitting and adolescent smoking in Australia
• Impact of tobacco control campaigns on adult smoking in Australia: serial cross sectional surveys
• News coverage of tobacco control issues: trends and effects
• Pre-testing of tobacco control advertisements with Aboriginal and Torres Strait Islander adult smokers
• Strengthening the efficacy of smoke-free policies: implications for outdoor smoking bans
• Understanding effects of tobacco control campaigns on low socioeconomic smokers in the United States