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Centre for Behavioural
Research in Cancer

Responses of secondary school students to tobacco plain packaging and larger graphic health warnings

This study analysed data from cross-sectional school-based surveys in two Australian states to examine students’ responses to the introduction of tobacco plain packaging and larger graphic health warnings. Questions were added to the surveys in two states in the triennial ASSAD survey of 2011 (before plain packaging) and special surveys were undertaken in those two states in 2013 (after plain packaging). The introduction of tobacco plain packaging significantly reduced the appeal of cigarette packs among students. Apart from increased awareness of bladder cancer, students’ cognitive processing of warning information did not change over time.

CBRC staff

Prof Vicki White, Tahlia Williams, Agatha Faulkner, Prof Melanie Wakefield


Australian Department of Health and Ageing, Cancer Council Victoria, selected state health departments


2012 - 2015