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Centre for Behavioural
Research in Cancer

Public communication about tobacco product regulation

As governments move towards regulating selected tobacco ingredients and product features, it is important to consider measures that will maximise the public health impact of these regulations by minimising potential unintended consequences.  This project aims to investigate the extent to which regulating some attributes in tobacco products (menthol and flavour capsules, filter ventilation, nicotine content) give rise to misperceptions about the relative harmfulness of the remaining unregulated products; and investigate how public communication surrounding such regulation might minimise these misperceptions and maximise the number of smokers who quit.

CBRC staff

Dr Emily Brennan, Dr Ashleigh Haynes, Prof Sarah Durkin, Claudia Gascoyne, Tegan Nuss, Dr Wendy Winnall, Prof Melanie Wakefield


Kelly Dienaar (Prevention Division, Cancer Council Victoria), Hayley Jones (McCabe Centre for Law and Cancer)


The Australian Prevention Partnership Centre


2022 – present