Centre for Behavioural
Research in Cancer

Evaluation of SunSmart media campaigns and other communication strategies

This research program includes population-based and other quantitative and qualitative studies to evaluate Victorians’ responses to SunSmart public communication messages. Campaigns are evaluated that appear on television, other traditional media and on social and online media. This research program includes studies that evaluate the effectiveness and impact of smartphone applications and other communication tools, such as the SunSmart website, app and widget. Regular internal reports are produced for SunSmart to enable continuous improvement of mass media campaign delivery and the development and testing of new campaign and communications materials. Some studies are published as journal articles. This and other research programs contribute to Cancer Council Victoria’s designation as a World Health Organization Collaborating Centre for Ultraviolet Radiation.

CBRC staff

Dr Clover Maitland, Dr Stephanie Cowdery, Dr Anna Nicholson, Dr Tamara Tabbakh, Tegan Nuss


SunSmart Victoria and the Media and Communications team in Cancer Council Victoria’s Prevention Division, Australian Radiation Protection and Nuclear Safety Agency, Bureau of Meteorology


SunSmart Victoria


1992 - present