This research program includes population-based and other studies to quantitatively evaluate Victorians’ responses to SunSmart campaign messages. Campaigns are evaluated that appear on television and other traditional media, as well as on social and online media. This research program includes studies that evaluate the effectiveness and impact of smartphone applications and other communication tools, such as the SunSmart app and widget. Regular internal reports are produced for SunSmart to enable continuous improvement of mass media campaign delivery and the development and testing of new campaign and communications materials. Some studies are published as journal articles.
Dr Suzanne Dobbinson, Dr Clover Maitland
SunSmart Victoria and the Cancer Council Victoria Media and Communications teams, Australian Radiation Protection and Nuclear Safety Agency, Bureau of Meteorology
1992 - present