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Centre for Behavioural
Research in Cancer

The IMPACT study: investigating the behavioural impact of innovative population-based tobacco control and obesity prevention policies

This study will relate the extent of sugary drink product advertising and timing of obesity prevention policies and mass media campaigns to reported sugary drink consumption in monthly population surveys from Australia’s five largest capital cities. Another element of the study will relate the timing and strength of tobacco control policies and mass media campaigns to change in monthly smoking prevalence.

CBRC staff

Prof Melanie Wakefield, Dr Helen Dixon, Dr Belinda Morley, A/Prof Sarah Durkin, Dr Anna Wilkinson, Megan Bayly


A/Prof Matthew Spittal (The University of Melbourne), Prof Frank Chaloupka (University of Illinois at Chicago, USA), Prof Julie Simpson (The University of Melbourne)


Cancer Council Victoria


2017 - present