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Centre for Behavioural
Research in Cancer

Parents’ reactions to unhealthy food sponsorship vs pro-health sponsorship of children’s sport

Unhealthy foods are often promoted to children and their parents through corporate sponsorship of community junior sport. Evidence concerning the impact of this pervasive form of food marketing is needed. The potential of using sponsorship of community junior sport to promote healthy eating also warrants research attention. While most food marketing research has explored direct effects on children, our knowledge in this area can be enhanced by examining effects on parents as well. This project aims to explore parents’ responses to sponsorship of community junior sport by unhealthy food brands, and investigate the utility of alternative, pro-health sponsorship models.

CBRC staff

Dr Helen Dixon, Philippa Niven, Maree Scully, Prof Melanie Wakefield


Prof Simone Pettigrew (Curtin University), Dr Bridget Kelly (University of Wollongong)


VicHealth, Victorian Department of Health and Human Services


2018 - present