Alcohol use ranks among the top five contributors to global disease burden, yet the public has relatively poor awareness of the wide range and seriousness of alcohol-related harms. The World Health Organization and other government reports have called for health warning labels (WLs) on containers to address knowledge deficits and reduce drinking intentions and behaviours, but a lack of robust evidence on optimal alcohol WL content and design has hindered policy implementation. Using health communication principles and a pre-testing approach adapted from developing effective tobacco WLs, we aim to develop potentially effective alcohol WLs for the adult population of at least weekly drinkers in two linked preliminary studies (Studies 1 and 2). We will then test the effectiveness of the best-performing WLs using a rigorous experimental study with follow-up (Study 3).
Prof Melanie Wakefield, Dr Emily Brennan, A/Prof Sarah Durkin, Kimberley Dunstone
Prof Simone Pettigrew (Curtin University), Prof Janet Hoek (University of Otago, NZ), Prof Michael Slater (Ohio State University, USA), Dr Brian Vandenberg (Monash University), Julia Stafford (McCusker Centre for Action on Alcohol, WA), Professor Michael Daube (Curtin University), Professor Tanya Chikritzhs (Curtin University)
NHMRC Project Grant (1129002)
2017 - present