Industry promotional activity

Industry promotional activity coinciding with introduction of plain packaging

Greenland, S. J., Cigarette brand variant portfolio strategy and the use of colour in a darkening market, Tobacco Control 2013. Available from

Scollo, M., Occleston, J., Bayly, M., Lindorff, K. and Wakefield, M., Tobacco product developments coinciding with the implementation of plain packaging in Australia, Tobacco Control 2014. Available from