Industry promotional activity

Industry promotional activity coinciding with introduction of plain packaging


Greenland, S. J., Cigarette brand variant portfolio strategy and the use of colour in a darkening market, Tobacco Control 2013. Available from http://tobaccocontrol.bmj.com/content/early/2013/08/29/tobaccocontrol-2013-051055.abstract

Scollo, M., Occleston, J., Bayly, M., Lindorff, K. and Wakefield, M., Tobacco product developments coinciding with the implementation of plain packaging in Australia, Tobacco Control 2014. Available from http://tobaccocontrol.bmj.com/content/early/2014/04/30/tobaccocontrol-2013-051509.short

 

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