Industry claims of reduced prices and increased consumption

Industry opposition: predictions that prices would drop and consumption would increase

Industry claims of unlikely efficacy

British American Tobacco, New Deloitte report reveals that packaging laws have not directly reduced smoking, 4th May  2011. Available from

London Economics, The role of packaging imagery on consumer preferences for experience goods – report, LE Publication (Working Papers and Economic Briefs) 2012, London Economics commissioned by Philip Morris International: London. Available from

Industry claims about price and consumption effects

Padilla, J., The impact of plain packaging of cigarettes in Australia: a simulation exercise. A report prepared for Philip Morris International,  2010, LECG Consulting Belgium: Brussels. Available from  

Academic critiques

Clarke, H. and Prentice, D., Will plain packaging reduce cigarette consumption?, Economic Papers: A Journal of Applied Economics and Policy 2012. p. 30317. Available from 

Investigative journalism

Chenoweth N. Tobacco firms such in $2.2b payday. The Australian Financial Review, 2014; Wed 2 Jul(6). Available from:

Research published to date on effects on prices and consumption

Scollo M, Bayly M, and Wakefield M. Did the recommended retail price of tobacco products fall in Australia following the implementation of plain packaging? Tobacco Control, 2015; 24:ii90-ii93. Available from:

Scollo M, Bayly M, and Wakefield M. The advertised price of cigarette packs in retail outlets across Australia before and after the implementation of plain packaging: a repeated measures observational study. Tobacco Control, 2015; 24:ii82-ii89. Available from:

Scollo M, Zacher M, Coomber K, Bayly M, and Wakefield M. Changes in use of types of tobacco products by pack sizes and price segments, prices paid and consumption following the introduction of plain packaging in Australia Tobacco Control, 2015; 24:ii66-ii75. Available from:

Greenland SJ, Johnson L, and Seifi S. Tobacco manufacturer brand strategy following plain packaging in Australia: Implications for social responsibility and policy. Social Responsibility Journal, 2016; 12(2):321-34. Available from: