Reduce appeal of smoking to young people

Research shows that when young people view packs stripped of colours and logos, they believe the cigarettes:

are less appealing
won’t taste as good
are of lower quality
are smoked by people who are less stylish and sociable

Reduce deception about the harmfulness of cigarettes

Research shows smokers believe cigarettes in lighter coloured packs taste smoother, deliver less tar and are safer than other cigarettes. This is not true. Plain packaging would stop tobacco companies being able to use this false association to their advantage.

Strengthen the impact of graphic health warnings

Graphic health warnings have been proven to help smokers quit but the tobacco industry uses pack design to undermine their impact. Plain packaging would ensure graphic health warnings remain prominent.

Plain packaging. The facts.