A compilation of information and research about plain (standardized) packaging of tobacco products
The Tobacco Plain Packaging Act 2011 came into effect in Australia on December 1st, 2012.
For a discussion of the rationale for introduction of this policy in Australia, see here.
The Plain Facts website compiles summaries of both real-world and experimental research about effects of plain packaging and impact to date in Australia. It also provides technical analysis of industry arguments against the policy, links to commentary concerning legal challenges to Australian legislation and links to information about proposals in other countries for similar laws to standardize the appearance of tobacco packaging.