Stakeholder toolkit

Thank you for supporting our Food Fight campaign to protect Victorian kids from unhealthy food and drink advertising on public transport and near schools. This toolkit is designed to help your organisation amplify this campaign through your social media and other communication channels.

• Campaign background
• Social media assets
• Newsletter and website copy
• Get in touch

Campaign background

Our kids should be free to grow up in environments that support their health. But the processed food industry spends millions each year advertising their unhealthy products in places popular with children, including on buses, stations, and billboards around schools. This advertising has a powerful influence, shaping what our kids eat, want and ask for – and it’s putting their future health at stake.

Since 2022, Cancer Council Victoria’s Food Fight campaign has been calling on the Victorian Government to remove unhealthy food and drink advertising from:

• public transport (i.e. buses, trains, trams)
• public transport infrastructure (i.e. stations, platforms, stops and shelters).
• within 500m of schools

To date, over 10,000 individuals and 40 organisations have thrown their support behind the campaign. Share the campaign assets below to join them and help set our kids up for a healthy future.

Download (Video)

Key messages

• Our kids deserve to grow up in environments that support their health. But currently, our kids are bombarded with at least 25 unhealthy food and drink ads every day.
• The processed food industry spending millions of dollars each year making sure their ads are everywhere our kids go – including on trams, trains, buses, and billboards around schools.
• This advertising has a powerful influence, shaping what our kids eat, want and ask for. Being above a healthy weight in childhood can track into adulthood, increasing the risk of 13 types of cancer later in life.
• Cancer Council Victoria research shows nearly 6 in 10 food ads on government-controlled public transport in Victoria promote unhealthy food and drinks.
• Join Cancer Council Victoria’s Food Fight campaign today.

Campaign materials

When posting, don't forget to use the hashtag #FoodFight and tag us on Instagram (@CancerVic), Facebook (@CancerCouncilVictoria), Linkedin (@CancerCouncilVictoria) and Twitter (@CancerVic).

Sample social media posts (Twitter-friendly)

Social media materials, made just for you

Enter your details below to receive custom-made social media tiles that showcase the support for Food Fight in your local community. Alternatitively, choose from our generic, read-to-go assets below. The decision is yours! 

Newsletter and website copy

Option 1:

Our kids should be free to grow up in an environment that supports their health. But this is impossible when the processed food industry spends millions of dollars every year advertising their products in places popular with kids.

Together with over 10,000 people, we have already signed on to support Cancer Council Victoria’s Food Fight. This campaign is calling for government action to remove junk food advertising from public transport and near schools in Victoria. Sign up today to make a difference: www.cancervic.org.au/foodfight

Option 2:

Research by Cancer Council Victoria has found a shocking 6 out of 10 food ads on government-controlled public transport in Victoria promote junk food.

This isn’t right. Our kids should be able to travel to and from school without being bombarded by this advertising at every turn.

Together, let’s call on the Victorian Government to get these ads removed from our public transport and near schools. Join Cancer Council Victoria’s Food Fight today: www.cancervic.org.au/foodfight

Option 3:

Did you know that kids in Victoria are bombarded with at least 25 unhealthy food and drink ads daily as they go about their lives?

This advertising has a powerful influence, shaping what kids eat, want and ask for – and it’s putting their future health at stake. Being above a healthy weight in childhood can track into adulthood, increasing children’s risk of 13 types of cancer later in life.

Join the thousands who have signed onto Cancer Council Victoria’s Food Fight campaign. Together, we can get this advertising removed from the places our kids commute, learn and play: www.cancervic.org.au/foodfight

Get in touch

Thank you for your support! If you have any questions about the Food Fight campaign or these materials, please contact: lauren.zammit@cancervic.org.au