Australia's Biggest Morning Tea

Host your way this May or June to support cancer research

Access project

Research with patient advocacy groups and clinical networks led to the development of key insights: COVID has but people off from their friends, families and usual support networks leaving them feeling more isolated. And, COVID has complicated treatment plans, leading people with cancer to seek trusted information sources. An insight-led campaign was developed to further the understanding of the "who" and the "how" of Cancer Council Victoria's 13 11 20 cancer support. These assets supported a paid media strategy and out-reach program.

Targeting people with cancer 


Access project

Social videos


Digital out-of-home

Paid and organic social

Waiting room posters



Waiting room screen image

Waiting room screen image

Website page

Access project web page - 131120 cancer support

Targeting health professionals

Health Professionals poster