Research with patient advocacy groups and clinical networks led to the development of key insights: COVID has but people off from their friends, families and usual support networks leaving them feeling more isolated. And, COVID has complicated treatment plans, leading people with cancer to seek trusted information sources. An insight-led campaign was developed to further the understanding of the "who" and the "how" of Cancer Council Victoria's 13 11 20 cancer support. These assets supported a paid media strategy and out-reach program.
Targeting people with cancer
TVC
Social videos
Radio
Digital out-of-home
Paid and organic social
Waiting room posters
Waiting room screen image
Website page
Targeting health professionals
Health Professionals poster