Rialto in full bloom for Daffodil Day

Friday 9 August, 2019

Iconic Melbourne landmark Rialto is again turning yellow to support the Daffodil Day Appeal this August, organising a ‘sea of daffodils’ in their piazza in a strong show of support for everyone affected by cancer and to help raise funds for Cancer Council Victoria.

The stunning display of daffodils will be available to purchase on Thursday 22 August and Friday 23 August, and generous volunteers from Rialto will staff a fundraising stall selling the fresh daffodils and pins. Carlton Football Club players Ed and Charlie Curnow will also volunteer to show their support from 1pm-2pm on Friday 23 August, with people invited to come along and meet them and make a donation to the Daffodil Day Appeal.

The Daffodil Day Appeal, taking place throughout August, will culminate in Daffodil Day on Friday 23 August, raising funds for Cancer Council Victoria’s cancer research.

The daffodil is an international symbol for hope for those affected by cancer, with more than 34,500 Victorians expected to be diagnosed with cancer this year alone.

Lyrian Fleming-Parsley, Head of Community Engagement at Cancer Council Victoria, said breakthroughs in cancer research are only possible with the generosity of the Victorian public and with committed partners, such as Rialto.

“Cancer Council works across every aspect of cancer, but we rely on the generosity of community volunteers and donations to help keep our work going. We want to encourage everyone to get along to Rialto or a local site near you this Daffodil Day, knowing your support will give more than hope to everyone affected by cancer”.

“Despite advances made in research and improving survival rates for many cancers, we know that 1 in 3 Victorians will be diagnosed by the age of 75. By supporting the Daffodil Day Appeal, you will be investing in cutting-edge, life-saving research to give hope for a cancer free future,” Ms Fleming-Parsley said. 

A sea of daffodils at Rialto to support Daffodil Day in 2018
A sea of daffodils at Rialto to support Daffodil Day in 2018

Fiona Hollis, Asset Manager, St Martins Properties, said the Rialto community is proud to continue supporting the Cancer Council through Daffodil Day, having already raised more than $9,000 for Cancer Council Victoria’s research, prevention programs and support services over the past two years.  

“Rialto is not just about the glass and concrete; Rialto is a strong community that takes pride in always aiming higher and taking what we do to the next level.  This is what we proudly do on Daffodil Day,” said Lorenz Grollo, CEO Grollo Group, Rialto Joint Venture owner.

This year, Daffodil Day celebrates 33 years of turning Australia yellow, with Cancer Council Victoria aiming to raise more than $800,000 for cancer research through online donations, and by recruiting more than 1,600 volunteers to staff around 220 sites on Daffodil Day.