are being urged to steer clear of supermarket promotions on unhealthy food and
drinks as new data reveals most of us fall victim to clever hard-to-resist specials,
despite our healthy intentions.
Shape of Australia survey, released to coincide with World Obesity Day,
analysed the shopping attitudes and behaviours of more than 2,000 Australians
aged 25 to 49. The survey found that most people go to the shops with healthy
intentions – two in three (65%) Australians usually pre-plan their meals, while
half (51%) often compare products to see which is healthier.
this, three in five people (60%) were likely to buy unhealthy food and drinks
when they are on sale or promotion.
most popular items for Aussies to buy when on sale were:
- confectionary and chocolate (67%)
- potato chips and savoury biscuits (66%), and
- sugary drinks including soft drinks, cordial and energy
Foundation Victoria's Healthy Living Manager Roni Beauchamp said: "Junk food
like chips, chocolate and sugary drinks are often cheap to buy and heavily
promoted in the supermarket, making them seem like a smart financial choice.
But in the long run these foods could come at a cost to your health.
"Regular consumption of high kilojoule
food and drinks can lead to weight gain and a build-up of toxic fat around your
organs, which increases the risk of heart disease, type 2 diabetes and some
your meals, writing a shopping list and choosing the healthiest option by
reading the labels are all great ways to ensure you buy what you need for a
healthy diet, but it's also important to avoid buying unhealthy products just
because they're on sale
"If you need more
convincing, consider how junk food prices compare to healthier foods. One example is potato
chips – they cost around $20 per kg, but bananas will only set you back around
$3.50 per kg and are a great alternative if you're on the go."
The survey also found
that people who visited the supermarket every day or several times a week were
significantly more likely to buy unhealthy food and drinks that are on sale or
promotion than those who went once a week (67% vs 54%).
LiveLighter Victoria Campaign Manager
Alison McAleese said the best ways to avoid buying tempting treats is to visit
the supermarket less often and when you do go, stick to the outer aisles.
"Steer clear of cheap promotions on
junk food and drinks by sticking to the outer aisles of the supermarket where
there is a plenty of fresh healthy food like fruit and vegetables," Ms McAleese
"Also consider shopping at local
markets, greengrocers or butchers where you are less likely to find sales and
promotions on processed, high kilojoule food and drinks."
LiveLighter's top tips for a healthier
and more cost effective shopping trolley
Save money by making healthy snacks at
home – they're better for you, too. Try these LiveLighter recipes: Banana
and blueberry bread, choose
your own adventure muffins, easy
popcorn or garlic
spiced oven roasted chickpeas.
Compare the true cost of food and
drinks using the unit price on the shelf label (eg $ per kilogram or 100g)
Write a meal plan and a shopping list
before going to the supermarket and make an effort to stick to it
Spend more of your food budget on
healthy foods to save money at the checkout.
To make the most of your food budget, check out our simple
Limit your visits to the supermarket
each week. The less you go, the less you'll be tempted by promotions on high
kilojoule food and drinks, reducing the amount you spend at the checkout
Avoid going to the supermarket on an
empty stomach. You're more likely to buy unhealthy food you didn't plan on
LiveLighter is a
public health education campaign which encourages Victorians to lead healthier
lives by changing what they eat and drink, and being more active. Delivered by
the Cancer Council Victoria and Heart Foundation, the LiveLighter campaign is
funded by the Victorian State Government. For more information visit www.livelighter.com.au