Cancer Council Victoria joined long-time supporter Essendon Football Club today to launch the 10th Clash for Cancer match, which raises funds and awareness of men’s cancers.
Born out of genuine mateship and support for their friend, the campaign developed after Essendon player Adam Ramanauskas’ cancer diagnosis in 2006. His teammates wore yellow armbands in support of Adam during their match against Melbourne Football Club. The Club was subsequently fined $20,000 for breaching the AFL uniform code, but in a gesture of goodwill, the money was donated to Cancer Council Victoria.
Ten years on, the Clash for Cancer match has become a staple on the AFL calendar, raising more than $400,000 for Cancer Council’s prevention programs, cancer research and support services.
The 10th Clash for Cancer match, to be held this Saturday, 11 July against the Demons at the MCG, was launched at the True Value Solar Centre today.
Cancer Council Victoria’s Director of Support Nicola Quin joined Essendon’s James Hird, Kevin Sheedy, Dr Bruce Reid and Adam Ramanauskas this afternoon to reflect on the achievements of the past decade.
“This genuine partnership started after Adam was diagnosed with cancer and his mates saw the incredible impact a diagnosis can have on someone’s life, and the lives of all of those around them. Unfortunately, Adam’s is not an uncommon story, with 1 in 2 men diagnosed with cancer by the age of 85,” Ms Quin said.
“We thank Essendon Football Club for their ongoing support, and for helping us to raise funds and awareness in the fight against cancer.”
Adam Ramanauskas said he was proud to see his Club play such an important role in raising awareness of men’s cancers.
“You think it won't happen to you, but I know exactly what it's like to hear the words ‘you have cancer'. And if you're an Australian man, odds are one day you, or someone you know, will too,” Ramanauskas said. “Football plays such an important role in raising awareness in society, and the Clash for Cancer is a great way to support men who are going through extremely tough times.”
Senior Coach James Hird said Saturday was a chance for the Club’s supporters and all footy fans to show their support for men battling cancer. “Cancer is a disease that affects everyone on some level, whether it’s your dad, your brother or mate, it’s important that we as a club continue the fight against it,” Hird said.
“The players will be wearing the special Clash for Cancer Guernsey, all the coaches and support staff will be wearing yellow arm bands and I’d encourage all supporters to don a yellow arm band at the ground to show their support.”
Cancer Council Victoria will have a number of stalls located outside the MCG for fans to make a donation in return for a yellow arm band. The Clash for Cancer match is a great way for footy fans and all Victorians to show their support for the essential work done by Cancer Council Victoria. If you can’t attend the match, donations can be made via www.cancervic.org.au.