Cancer Council Victoria is pleased to welcome leading public health and communications professional, Sarah White PhD, as the new Director of Quit Victoria.
Previously, Dr White was Director of Communications and Foundation at the Royal Women's Hospital and global director of communications at the international Ludwig Institute of Cancer Research.
Head of the Prevention Division at Cancer Council Victoria, Craig Sinclair, said Dr White brings a strong combination of talent and experience to Quit.
"We are very pleased to welcome someone of Sarah's experience and calibre to Quit Victoria," Mr Sinclair said.
"Sarah's skills combined with her passion for improving public health come at a time when reducing the number of smokers in the community is more important than ever."
Dr White said she was honoured to be appointed and was committed to ensuring that more Victorians than ever before are supported in their efforts to quit smoking.
"With smoking rates at record low levels in the general population and the introduction of initiatives like plain packaging, there's a temptation to think the battle has been won," Dr White said. "
"However, there are still high smoking rates in some communities.
"Coming from country Victoria originally, I am particularly keen to re-double our efforts to work with rural and regional communities to end the damage to health and the loss of life caused by smoking.
"Working with disadvantaged communities, such as people with a mental illness or who are homeless, will be another important priority for us in future.
"The reality is that no-one should have to suffer the physical and financial hardships caused by a smoking addiction, and with specialist, non-judgemental support services like Quitline available, help is only ever a phone call away."
Dr White said she looked forward to working with the new State Labor Government on key Quit election priorities including smoke-free outdoor dining and drinking areas and limiting the availability of tobacco products.
"These are key priorities for Quit Victoria and we look forward to working constructively with the Andrews Government in pursuing their implementation."
For help to quit smoking, contact Quitline on 13 78 48.