The AFL Players' Association is joining forces with Cancer Council Victoria to raise awareness of the impact of cancer on the community ahead of Daffodil Day, this Friday 28 August.
AFL Players' Alumni are throwing their support behind the cause with football legends Simon Madden, Brock McLean, David Parkin and Geoff Southby announced as ambassadors for the second year of the partnership.
Former players Brock McLean and Simon Madden will run a handball competition at the Cancer Council's Garden of Hope on Southbank on Friday as part of Daffodil Day celebrations.
Now in its 29th year, Daffodil Day calls on the public to support the 30,000 Victorians diagnosed with cancer each year by purchasing a pin, pen or bear on Friday 28 August to show they care about beating cancer.
AFL Players' Association CEO Paul Marsh encouraged both the football and wider communities to support Daffodil Day, saying the Alumni are proud to throw their weight behind a campaign that provides hope to so many.
"We're glad to have joined forces with Cancer Council Victoria again this year. By buying yellow merchandise this Daffodil Day, you will be helping Cancer Council Victoria fund vital cancer research, prevention programs to educate the community on how to cut their cancer risk, and support people affected by cancer," Mr Marsh said.
With 1 in 3 Victorians diagnosed with cancer by the age of 75, Cancer Council CEO Todd Harper said there's not many in the community who aren't affected by the disease.
"Daffodil Day is a fantastic opportunity for everyone, no matter who you are, to contribute to and support the 81 Victorians diagnosed with cancer every single day of the year," Mr Harper said.
"Daffodil Day is an easy but meaningful way to make a real difference and show your support for anyone in your life affected by cancer - whether it's a family member, team mate or friend."
The AFL Players' Association will continue its partnership with Cancer Council Victoria throughout the year by supporting other awareness campaigns and research projects including Australia's Biggest Morning Tea, Cut Your Cancer Risk and the Australian Breakthrough Cancer Study.