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Cancer Council Victoria welcomes new tobacco funding on World No Tobacco Day

Saturday 31 May, 2014

New funding announced today, on World No Tobacco Day, for a National Tobacco Campaign has been welcomed by Cancer Council Victoria.

Speaking at the launch at Cancer Council Victoria, Assistant Minister for Health Fiona Nash said the campaign activity resonated with the goals of World No Tobacco Day – to lower death and disease caused by smoking.

"Significant gains have been made in cutting smoking rates, with the number of Australians aged 18 years and over who smoke daily falling from 22.4 percent in 2001 to 16.3 percent in 2011-12," Minister Nash said.1

"More work however needs to be done, particularly in those sections of our community where smoking is more entrenched, including in regional and rural communities, among culturally and linguistically diverse groups and Aboriginal and Torres Strait Islander people.

"We're also determined to continue to support pregnant women who want to quit smoking."

Mr Todd Harper, CEO of Cancer Council Victoria, sad: "We welcome this investment. We know that education is one of the most important interventions that can drive lower smoking rates. We congratulate Minister Nash for achieving this important campaign in a difficult funding environment."

This $4.6 million campaign includes television, radio, print, out-of-home and online advertising. It will run from today until the end of June, and focuses on groups which experience a greater burden of tobacco-related illness. This includes Aboriginal and Torres Strait Islander communities.

Tobacco smoking is one of the leading causes of preventable death and disease among Australians, killing over 15,000 each year and costing an estimated $31.5 billion each year in social and economic costs.

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[1] Australian Bureau of Statistics – Australian Health Survey: Updated results, 2011-12.