12,000 Melbournians make first Electric Run glow

Monday 31 March, 2014

Locals have embraced the latest fun run to hit Melbourne, with around 12,000 runners set to light up Flemington Racecourse for the Electric Run on Saturday 12 April.

Cancer Council Victoria, named as the official charity for the event, is encouraging those not already registered to get involved and fundraise to support the fight against cancer.

Marlene Cirillo, Events Program Manager at Cancer Council Victoria, said funds raised make a real difference to outcomes for Victorians with cancer.

“The funds raised through events such as Electric Run go towards our critical research, prevention and support services.

“Unfortunately, the number of cancer cases in Victoria each year continues to grow. There aren’t many of us in the community who aren’t affected, or won’t be in the future.”

As well as supporting the almost 30,000 Victorians diagnosed with cancer each year, participants will also enjoy a high energy 5km fun run that takes runners on an electric night time journey.

Beginning in the US in late 2012, Electric Run is a family-oriented event which features a lights show and top entertainment.

It has attracted over 300,000 participants across America, including Vanessa Hudgens, Carmen Electra, Juan Pablo Galavis, and Seth Rogan, with the phenomenon now going global.

“With Electric Run, our goal is to bring more to the table than your traditional 5km — the run becomes a performance in itself,” said Dan Hill, founder of Electric Run.

“We’ve hand-picked talented artists who have worked on Coachella, Dreamworks, Disney and the hottest shows in Vegas who’ve come on board to design our electric wonderland.”

To register to participate in the Electric Run and fundraise for Cancer Council Victoria, visit the Electric Run Melbourne website

Runners’ packs include an Electric Run T-shirt, race bib, LED bracelet and pair of glow sunglasses to see them ready to run.