Quit is urging all Victorian dads who smoke to use Father's Day this weekend as an incentive to kick the habit for their loved ones.
The call comes as Quit announced plans to bring back an iconic 10 year-old anti-smoking campaign which targets parents and asks to consider the impact their smoking has on others - especially loved ones.
Executive Director of Quit, Ms Fiona Sharkie, said despite a fall is smoking rates since the original Parents campaign was first aired in 2001, there was still too many Victorians dying of smoking-caused disease.
"The good news is that there would be more than 200,000 additional smokers in Victoria today, if Victorian smoking rates had remained unchanged between now and 2001."
"This means countless Victorians fathers have been around to watch their kids grow up all because they made the fantastic decision to quit smoking."
"Unfortunately however, nearly 4,000 Victorians still die every year due to smoking-caused disease leaving behind loved ones."
"We hope by bringing back this campaign we can remind smokers of what they potentially miss out on if they continue to smoke," said Ms Sharkie.