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Cancer Council Victoria researchers recognised

Wednesday 9 February, 2011

The National Health and Medical research Centre has named Professor Wakefield and her team in the 2010 edition of the prestigious ‘Ten of the Best' publication.

Their research relates to anti-smoking advertising, press coverage and tobacco control policy and the effects they have on tobacco consumption.

Professor Wakefield's research has reinforced government policy, showing that raising the cost of tobacco is an effective way to encourage cessation attempts. The results also show that exposure to anti-smoking advertisements is an effective deterrent.

Assisting Professor Wakefield from Cancer Council Victoria were Dr Sarah Durkin, Dr Matthew Spittal, Michelle Scollo, Professor David Hill and Associate Professor Vicki White.

The CBRC team was helped by Dr Julie Simpson (University of Melbourne), Professor Mohammed Siahpush (University of Nebraska Medical Centre), Professor Simon Chapman (University of Sydney) and the team at Roy Morgan Research.