The National Health and Medical research Centre has named Professor Wakefield
and her team in the 2010 edition of the prestigious ‘Ten of the Best'
Their research relates to anti-smoking advertising, press
coverage and tobacco control policy and the effects they have on tobacco
Professor Wakefield's research has reinforced government
policy, showing that raising the cost of tobacco is an effective way to
encourage cessation attempts. The results also show that exposure to
anti-smoking advertisements is an effective deterrent.
Assisting Professor Wakefield from Cancer Council Victoria
were Dr Sarah Durkin, Dr Matthew Spittal, Michelle Scollo, Professor David Hill
and Associate Professor Vicki White.
The CBRC team was helped by Dr Julie Simpson (University of
Melbourne), Professor Mohammed Siahpush (University of Nebraska Medical
Centre), Professor Simon Chapman (University of Sydney) and the team at Roy