Have your vote in the parents jury Fame & Shame Awards

Thursday 14 October, 2010

Vote now for the best and worst children's food marketing campaigns of 2010.

The Parents Jujry - Your voice on food and activityAustralian parents now have the opportunity to vote for the best and worst children's food marketing campaigns of 2010, in The Parents Jury's annual Fame & Shame Awards.

Now in its sixth year, the Fame & Shame Awards give every parent a public voice in the collective fight against junk food promotions that target children in a potentially misleading or irresponsible manner, and which can undermine parents' influence.

The Awards aim to raise awareness of the persuasive and misleading techniques used by advertisers to sell unhealthy food and beverages to children, and to recognise the advertisements that are doing the right thing by promoting healthy food to children.

Visitors to The Parents Jury's website have been nominating food marketing campaigns all year round, and now The Parents Jury has released the shortlists of the most popular nominations in each award category, for final judgment via an online vote.

Parents can vote in two categories for unhealthy food marketing campaigns, as well as the Parents' Award category, which congratulates a food marketing campaign that promotes healthy eating to children in a fun and appealing way.

So tell Australia's food manufacturers that you are fed up with misleading and unethical unhealthy food promotions aimed at your kids. Cast your vote in the 2010 Fame & Shame Awards online now.

Voting closes 5pm Sunday 24 October, with the winners to be announced in November.

You can also stay up to date on the Fame & Shame Awards via:

Category finalists:

The Shame Award for Pester Power is for the food marketing campaign that members hate the most for encouraging children to nag for unhealthy foods:

  • McDonald's Happy Meals
  • Kellogg's LCMs
  • Nabisco Oreos

The Shame Award for Smoke and Mirrors is for the use of misleading claims on children's foods that make an unhealthy product appear healthier than it is:

  • Kellogg's Nutri-Grain
  • Kellogg's Coco Pops O's
  • Nestle MILO cereal.

The Fame Award for Parents' Choice congratulates the food marketing campaign that promotes healthy eating to children in a fun and appealing way:

  • McCain School Veggie Patch competition
  • 'Serve em up' veggie promotion, Good for Kids, Good for Life
  • Search for Australia's Healthiest School, Aussie Apples and TODAY
  • 'No Nos and Na Nas', Australian Bananas
  • Ultimate Match Day Experience, Gayndah Mandarins and the Socceroos
For more information, visit the The Parents Jury website or email enquiries@parentsjury.org.au.