Quit has warmly welcomed reports that the government will tomorrow announce moves to introduce plain packaged cigarettes in Australia.
Executive Director, Fiona Sharkie, said Australia's commitment to act on this issue was a world first and would re-establish Australia as a world leader in tobacco control.
"This is a gutsy policy the government is reportedly implementing which has our full support. Where traditional forms of advertising are banned, packaging now serves as the main vehicle for tobacco marketing and advertising for the brand."
"Smokers, and those young people thinking of experimenting with tobacco, are influenced by the images they see on the pack. By adopting plain packaging we can stop the tobacco industry from using the pack to recruit new smokers and promote their deadly and addictive products."
"We look forward to hearing the full details of the Rudd government's proposal tomorrow."
Find out the facts about plain packaging of cigarettes, including a summary of research evidence.