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Thanks to Twilight & vampire-mania

Monday 26 July, 2010

We've been heartily encouraged in our mission to change behaviours around tanning recently. Winter is often a time when people resort to solariums and fake tans but happily it seems that this trend is on the wane.

We spend a lot of time trying to persuade people - particularly young people - that a tan is not healthy and that you should love your own skin colour regardless of whether you're pale or naturally darker skinned.

It's a hard message to convey when everyday we're bombarded with images on TV, in magazines and online of actors-slash-models who seem to be permanently golden of skin. It's even harder in Australia where the image of the 'bronzed Aussie' still looms large in our collective subconscious. But recently we've found some support in some unusual quarters.

The first is the underworld. More specifically vampires ... Read more on the Cut Your Cancer Risk blog.