New support campaign to raise awareness

Monday 1 June, 2009

Every day, 70 Victorians hear the words "you have cancer". The reach of this disease goes well beyond those diagnosed; for family and friends, the emotional toll of seeing someone you care about battle the disease can be incredibly difficult.

That's why Cancer Council Victoria provides cancer information and support through the Cancer Council Helpline 13 11 20.

Staffed by experienced cancer nurses, callers can have their cancer questions answered, receive reliable information and be linked to support. All for the cost of a local call.

To raise awareness of this important service, Cancer Council Victoria launched a state-wide advertising campaign on June 1 that focuses on the questions cancer raises and the emotional impact on people affected.

"Our nurses are all specialists in dealing with the many difficult questions which cancer raises," Cancer Information & Support Service Director, Ms Doreen Akkerman said.

"We can link callers to someone who has been through a similar experience through the Cancer Connect telephone support program.

People can also be connected to a Cancer Support Group including Internet and telephone, receive one-off assistance with paying some bills and attend free cancer support seminars to help them cope with life with cancer," she said.

The Cancer Council has no advertising budget for this campaign and is a calling on all radio and print publications in the state to support the campaign by running the advertisements.

"It's devastating when we hear people say that they wished they knew about our service earlier," Ms Akkerman said.

"This advertising campaign is aimed at increasing awareness of our Cancer Council Helpline so we can support the thousands of people affected by this incredibly challenging illness. 

Ms Akkerman encourages anyone affected by cancer to call the Cancer Council Helpline on 13 11 20. 

Cancer Council Victoria launched the radio advertisements across Victoria June 1 and print advertisements will be distributed in July.

The advertisements have been produced pro bono by Campaign Palace, an agency who has been supporting Cancer Council Victoria for many years.

A number of top photographers have also donated their time for the production of the print advertisements. In addition, people who have experienced cancer have donated their time and Mitchells will also support the campaign by distributing the ads to their networks. 

Radio Ads

Helpline radio ad - Mike battles breast cancer (30 sec)

Helpline radio ad - Mike battles breast cancer (15 sec)

Helpline radio ad - Mike battles breast cancer (40 sec)

Helpline radio ad - Jack battles ovarian cancer (15 sec)

Helpline radio ad - Jack battles ovarian cancer (30 sec)

Helpline radio ad - Sarah battles prostate cancer (15 sec)

Helpline radio ad - Sarah battles prostate cancer (30 sec)

Helpline radio ad - Doctors spend years learning about cancer (15 sec)

Helpline radio ad - Doctors spend years learning about cancer (30 sec)