Cancer questions campaign to get radio attention

Monday 1 June, 2009

Cancer Council Victoria today launched a state-wide radio and print advertising campaign that focuses on the questions cancer raises and the emotional impact on families.

The powerful advertisements highlight the need for answers felt by a person whose partner has been diagnosed and urges them to call the Cancer Council Helpline for support and help through their difficult cancer experience.

The Cancer Council has no advertising budget for this campaign and is a calling on all radio and print publications in the state to support the campaign by running the advertisements as part of their support for the community.

Each day in Victoria 70 people are diagnosed with cancer and many have family and extended family that need answers to the many questions cancer raises.

"This state advertising campaign is aimed at increasing awareness that cancer raises questions and that we can help through our Cancer Council Helpline, 13 11 20, " Cancer Information & Support Service Director, Ms Doreen Akkerman said.

"We get hundreds of calls a week from people with cancer or family members and our nurses are all specialists in dealing with the many difficult questions which cancer raises. We also get calls from people years after their diagnosis saying they wished they knew our service was there earlier," she said.

Ms Akkerman said cancer nurses who staff the helpline send callers up-to-date, evidence-based information about cancer and put people in touch with support services in their area.

She said they also spent a lot of time explaining in plain English what the diagnosis meant and what the language often used by cancer specialists meant for them and their families.

In 2008, the Cancer Council Helpline received more than 34,000 calls from the Victorian community seeking answers to the questions cancer raised.The first stage of the campaign will be the radio advertisements distributed across the state today. The second stage, the print advertisements, will be distributed in July.

The radio ads have been produced pro bono by Campaign Palace, an agency who has been supporting CCV for many years. A number of top photographers have also donated their time for the production of the print advertisements and people who have experienced cancer have donated their time for the radio campaign. Mitchells will also support it by distributing the ads to their networks.

Call the Cancer Council Helpline on 13 11 20.

Radio Ads

Helpline radio ad - Mike battles breast cancer (30 sec)

Helpline radio ad - Mike battles breast cancer (15 sec)

Helpline radio ad - Mike battles breast cancer (40 sec)

Helpline radio ad - Jack battles ovarian cancer (15 sec)

Helpline radio ad - Jack battles ovarian cancer (30 sec)

Helpline radio ad - Sarah battles prostate cancer (15 sec)

Helpline radio ad - Sarah battles prostate cancer (30 sec)

Helpline radio ad - Doctors spend years learning about cancer (15 sec)

Helpline radio ad - Doctors spend years learning about cancer (30 sec)