Cancer Council partners to secure free billboards

Monday 2 February, 2009


Cancer Council Helpline billboard on display Westgate FreewayCancer Council Victoria has partnered with outdoor media companies to secure ongoing FREE billboard advertising space to promote the Cancer Council Helpline.

A two-year partnership with VicTrack and Oohmedia provides Cancer Council with two free billboard sites across Melbourne. Site locations will change monthly and this generous support is valued between 20-45K per month.

In addition, a 12 month partnership with iOM Outdoor Media provides Cancer Council with 2 more billboards at no cost. Normally valued between $20-$35K per month, we are delighted to be given the opportunity to raise awareness of Cancer Council support.

Cancer Council Helpline Director Doreen Akkerman said with 67 Victorians diagnosed with cancer every day, few families are not affected by cancer.

"The helpline supports people affected by all types of cancers including family and friends," she said.

"Experienced cancer nurses with post-graduate qualifications in oncology or palliative care staff the helpline and provide evidence-based information to callers," she said.

"The nurses are trained to listen to people's concerns, and can link callers to a huge range of support services to address emotional and practical needs.

Ms Akkerman said around 60,000 Victorians access Cancer Council support each year.

"No medical advice is offered; callers are always referred to their doctor for treatment recommendations."

"Support is available face-to-face, over the telephone or via the Internet so people not well enough to leave home or living in rural or regional areas can easily access information and support."

Call 13 11 20 to speak to a cancer nurse on the helpline today.


Cancer Council billboards will be installed at the following locations from 1 February 2009:

  • Princes Freeway Laverton North (Direction: North-East/Inbound)
  • West Melbourne, Dudley St, (Direction: CBD)
  • Brighton, 195 Nepean Highway, (Direction: Inbound)

From 1 March 2009, 4 helpline billboards will be displayed across Victoria, with locations to be confirmed.


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