The Cancer Council Australia has welcomed the federal government's latest television skin cancer awareness campaign. Chief Executive Officer of The Cancer Council Australia, Professor Ian Olver, said skin cancer claimed more than 1600 Australian lives each year and was the nation's most expensive cancer, costing almost $300 million a year to treat.
Almost all cases of skin cancer can be prevented by appropriate sun protection, yet 1600 Australians die from the disease every year, ensuring we retain our unwanted mantle as the world's skin cancer capital, Professor Olver said.
Professor Olver said Cancer Council research showed the previous campaign, run last summer, had improved Australians' knowledge and attitudes about skin cancer, indicating that re-running the campaign had the potential to encourage life-saving behaviour.
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