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Daffodil Day celebrates 15 years

Wednesday 6 August, 2008

With over 300,000 Victorians diagnosed with cancer since Daffodil Day began 15 years ago, The Cancer Council Victoria is urging people to buy a daffodil on Friday 22 August, and send a message of hope to all those affected. *

The Cancer Council's Community Relations and Fundraising Director, Ms Deb Stringer, said while many people had faced the words ‘you have cancer' in the past 15 years, overall survival data was reason to celebrate.

"Survival from cancer is now 13% higher than it was 15 years ago, and rates continue to improve with advances in treatment and earlier detection," Ms Stringer said. **

"Our increase in cancer knowledge is a direct result of research.

"Events such as Daffodil Day are instrumental in raising the funds needed to support our life-saving research. Ongoing investment in research is paramount if we are to continue making discoveries," she said.

Nearly $20 million has been raised, in Victoria alone, since Daffodil Day began. As well as research, funds have been directed into education programs explaining how people can reduce their risk of cancer and support services for people affected.

"I urge all Victorians to send a message of hope to those affected by cancer. The best way to do this is to buy a daffodil this Daffodil Day, Friday 22 August," Ms Stringer said.

"With more than 24,000 Victorians diagnosed with cancer every year, most families have been touched by cancer in some way.

"Buying a daffodil on Daffodil Day provides hope. Hope that one day we will find the answers needed to end the fight," she said.

Fresh daffodils and a range of merchandise will be available at over 350 volunteer-run sites and at participating retailers across the state.

Daffodil Day is on Friday 22 August 2008. Who will you buy a daffodil for?

For more information visit or call 1300 65 65 85.

*Canstat: Cancer in Victoria 2005
**Cancer Survival, Victoria 2007