Achieving best practice in social marketing for prevention and screening
Proposed program faculty
Dr Dave Buller, PhD, Research Director, Klein Buendel, Colorado, USA
Professor Gerard Hastings, Director of the Institute for Social Marketing and Centre for Tobacco Control Research, University of Stirling, Scotland
Mr Craig Sinclair, Director, Cancer Education, The Cancer Council Victoria, Australia
Professor Hein de Vries, PhD, Professor in Cancer Prevention and Health Promotion, Maastricht University, Netherlands
Aim
To provide conference delegates with the necessary skills to develop and further refine existing social marketing programs for the prevention and screening of cancer based on the best available evidence. Particular emphasis will be given to the role of new media and advocacy to motivate behaviour change.
Proposed program
Day 1: Setting the framework for action
Session 5.12A: Thursday 28 August 2008 15.30-16.30
Session coordinator: Gerard Hastings
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Outline |
Time |
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1 |
Presentation: Key principles of social marketing - G Hastings |
15 |
|
2 |
Application of these principles as they relate to new media and other applied examples. Discuss the importance of win-win in stakeholder relationship and the role of evaluation - All |
15 |
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3 |
Role of strategic planning, planning models and managing stateholders - H de Vries |
10 |
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4 |
Small group discussion |
15 |
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5 |
Questions/discussion/debate |
5 |
Day 2: Understanding the people you need to motivate
Session 5.12B: Friday 29 August 2008 15.30-16.30
Session coordinator: Hein de Vries
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Outline |
Time |
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1 |
Recap of session 1 and learnings |
5 |
|
2 |
Presentation: How to understand what motivates people to act in relation to cancer prevention and screening and how to evaluate whether you are making a difference - H de Vries |
15 |
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3 |
Application of these principles to applied examples (with some focus on new media) - All |
15 |
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4 |
Small group discussion |
15 |
|
5 |
Questions/discussion/debate |
10 |
Day 3: Influencing the environment and the role of advocacy
Session 5.12C: Saturday 30 August 2008 15.30-16.30
Session coordinator: Dave Buller
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Outline |
Time |
|
1 |
Recap of session 1& 2 and learnings |
5 |
|
2 |
Presentation: Influencing the environment and the role of advocacy - D Buller |
15 |
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3 |
Application of these principles to applied examples - All |
15 |
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4 |
Panel discussion to round off all three sessions - All |
25 |